Digital ACCELERATION process

1

Discovery & Scope

Initial scoping sessions, background materials review, internal and external stakeholder interviews, product portfolio review, customer surveys and feedback.

2

Business Direction

Understand how well the current business supports desired outcomes across marketing, sales, customers, and operations.

3

Business Readiness

Evaluate teams, processes, culture, and leadership to understand the ability to lead digital efforts.

4

Core Process Assessment

Deep dive into sales, marketing, and customer support across audience, attendees, exhibitors, sponsors, and speakers.

5

Technology & Data

Assess and document current digital tech stack, utilization, recency, security, data organization, and integrations.