Initial scoping sessions, background materials review, internal and external stakeholder interviews, product portfolio review, customer surveys and feedback.
Understand how well the current business supports desired outcomes across marketing, sales, customers, and operations.
Evaluate teams, processes, culture, and leadership to understand the ability to lead digital efforts.
Deep dive into sales, marketing, and customer support across audience, attendees, exhibitors, sponsors, and speakers.
Assess and document current digital tech stack, utilization, recency, security, data organization, and integrations.